India’s automobile sector witnessed an unprecedented spike in sales on 22 September 2025, fueled by the ongoing Navratri festivities, the approaching Diwali season, and the implementation of GST 2.0 price revisions. Leading manufacturers including Maruti Suzuki, Hyundai, and Tata Motors reported exceptional delivery volumes, while pre-owned car platforms also recorded heightened activity, signaling strong consumer sentiment.

Maruti Suzuki Leads with 30,000 Units in a Single Day
Maruti Suzuki emerged as the front-runner during this surge, delivering 30,000 vehicles far exceeding its typical daily average of 5,000–6,000 units. Following price revisions on 18 September, the company had been booking approximately 15,000 cars per day. The brand also received over 80,000 enquiries, with entry-level models such as the Alto K10 and WagonR driving the highest demand.

Hyundai and Tata Motors Ride the Wave of Festive Demand
Hyundai reported deliveries of 11,000 units on the same day, marking its best single-day performance in five years. Tata Motors completed 10,000 deliveries, complemented by around 25,000 customer enquiries. Analysts note that reduced GST rates and updated pricing were key drivers behind the surge, alongside the heightened festive buying sentiment.

Festive Season Catalyzes Vehicle Purchases
With Navratri celebrations in full swing and Diwali approaching, buyers are responding positively to the combination of lower GST rates and revised pricing. Dealerships across Delhi, Gurugram, Mumbai, and smaller towns reported three to five times their usual Monday deliveries, highlighting the festival-driven uplift in consumer demand. Pre-owned car platforms also saw multi-year highs in inspections and deliveries, reflecting broader market enthusiasm.

Dealerships Report Exceptional Footfall
Dealers in metropolitan areas and tier-2 towns alike experienced unusually high customer footfall, with many reporting record-breaking deliveries during the festive period. This surge reflects both cultural purchasing patterns and the strategic timing of GST 2.0 price adjustments, which have incentivized early bookings.

Technical Analysis

The Nifty Auto Index is trading at 26,564.85, down about 0.76% intraday. It remains above the 51-day EMA (25,731), showing ongoing medium-term strength. The RSI at 53 reflects easing momentum from recent peaks. Key support lies near 25,490, while a sustained push above 26,800 may re-energize bullish sentiment.

Conclusion
India’s automobile sector is experiencing a historic upswing, driven by festive season demand, GST 2.0 revisions, and strong consumer sentiment. Record-breaking sales from Maruti, Hyundai, and Tata highlight robust market momentum. With technical showing resilience, the sector is well-positioned for continued growth through the festive season and beyond.

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